How Instagram’s New Grid Size Impacts Your Brand & Aesthetic?

How Instagram’s New Grid Size Impacts Your Brand & Aesthetic?

Instagram has done it again! Just when you thought you had mastered the perfect aesthetic, they went ahead and switched up the grid size. If you’re feeling personally attacked, you’re not alone. Brands, influencers, and content creators—along with the best social media marketing agency experts—are scrambling to figure out how this update affects their carefully curated feeds.

But worry not, because today, we’re diving deep into how this change impacts your brand, and most importantly, how the Best Social Media Marketing Agency (yes, we’ll mention this a few more times) like Victory Mantra can help you navigate the chaos. 

What’s Changed? 

For years, Instagram has been the holy grail of aesthetics, with its neat 3×3 grid layout giving brands complete control over how their content is displayed.  

But now, Instagram is rolling out an updated 4×5 grid format (cue dramatic gasp). This means your once perfectly aligned posts might now look… well, not so perfect

Why Should You Care? 

If your brand thrives on consistency and visual storytelling, this grid change could shake things up big time. But it’s not all doom and gloom. Here’s why it matters: 

  • Your previous grid layout might look unstructured – That jaw-dropping checkerboard pattern or row-based storytelling you spent hours planning? Yeah, it might be completely out of whack now. 
  • More space means more creativity – The Best Social Media Marketing Agency knows that change is just another word for opportunity. A larger grid can actually give your brand more room to experiment with new styles, carousel posts, and videos
  • User engagement might shift – The way people consume content on Instagram could change, which means you need to rethink your posting strategy ASAP. 

How to Adapt Like a Pro 

Change is inevitable (just like that Instagram algorithm you keep trying to decode). Instead of panicking, let’s get strategic with these must-do moves

1. Re-Evaluate Your Visual Branding 

Your Instagram profile is your brand’s digital storefront. If the new grid is throwing off your visual game, consider refreshing your branding elements. Work with the Best Social Media Marketing Agency to refine your colors, fonts, and content strategy to suit the new grid format

2. Test Different Posting Strategies 

Gone are the days of strictly adhering to the 3×3 layout. Now’s the perfect time to: 

  • Experiment with seamless carousel posts that span multiple tiles. 
  • Focus on high-quality vertical visuals that make an impact. 
  • Use negative space creatively so that every post stands out. 

3. Use Grid Planning Apps (Because Who Has Time for Surprises?) 

Your Instagram feed should never be a guessing game. Invest in planning tools like Preview, Planoly, or Later to visualize how your posts will look before you hit “publish.” 

(Pro Tip: The Best Social Media Marketing Agency already does this for their clients—so if you want stress-free Instagram perfection, you know where to go.) 

4. Embrace Video Content More Than Ever 

Instagram is making it clear that video is king. From Reels to longer-form videos, the new grid makes room for more dynamic content. If you’re not on the video bandwagon yet, this is your sign to hop on! 

5. Keep Your Audience in the Loop 

Your followers might be just as confused as you are. Use Stories, pinned posts, and captions to educate your audience on the new grid and how they can still enjoy your content in its best form. 

How the Best Social Media Marketing Agency Can Save the Day 

Not everyone has the time (or patience) to completely rethink their Instagram aesthetic. That’s where working with the Best Social Media Marketing Agency; Victory Mantra, makes all the difference. With expert insights, tailored strategies, and eye-catching content creation, you can transform this grid change into an advantage rather than a setback. 

Final Thoughts: Change Is Good (We Promise!) 

Instagram’s new grid update might feel like an aesthetic earthquake, but let’s be real, brands that adapt quickly always come out on top. Instead of resisting change, embrace it with the right strategy, fresh visuals, and a killer marketing team behind you. 

And if you’re looking for THE Best Social Media Marketing Agency to take your brand’s Instagram game to the next level (without the headaches), you know where to find us. 

Get in touch with us 

Let's Connect

Victory Mantra Logo icon

Schedule a Meeting