In today’s fast-paced digital world, social media is more powerful than ever. The internet allows people to connect around the world in a matter of seconds. It should be noted that standing out in this crowd is difficult and requires a lot of effort to mark one’s presence.
So, before jumping on to our main topic, let’s get a clearer picture of what actually is social media presence. As the term “social media presence” suggests, that is how frequently an individual, business, or other entity posts and interacts with others on whatever social media platform they choose to use.
Having said that, how many brands do you know have a strong social media presence? What is the percentage of those who are merely present but not actively involved?
Need For Social Media Presence
Thousands of people scroll through their feeds every day to discover new content and connect with their favorite brands. As a business, if one wants to attract and, more importantly, maintain that attention, one needs to have a strong social media presence. As a social media marketing skill, it is something that has to be learned and mastered in order to be effective.
Building A Creative Social Media Presence
The presence of social media gives access to all these users. It helps brands connect and discover potential customers. Compared to physical marketing campaigns, it is a more effective way to build brand awareness and brand recognition. But the question comes as to how it can be achieved.
There are various steps that need to be followed with full dedication for a brand to create an effective and creative social media presence.
- Right Platform: Every social media platform works on different algorithms. You must be aware that social media platforms such as Facebook and Instagram worked differently than LinkedIn right? So, it is very important for a brand to choose which platform its target audience actually uses.
- Social Media Calendar: Creating a calendar is the most crucial step. This will help one visualize a plan, create a content strategy and predict at what time digital success can be achieved.
- Engaging and Quality Content: Yes, it is important to be consistent with engaging content but quality content is always appreciated. If one just continues posting content for the sake of doing it, that may create a negative impact on the target audience, as it may cause them to become less engaged.
- Unique Brand Identity: It is very important for a brand to set out its USP to customers. A strong brand has a distinct identity, which means that every time a customer sees something that resembles your brand, it instantly brings to mind your business.
- Be SMART: One of the simplest and most popular goal-setting frameworks for businesses is the use of SMART goals. SMART is specific, measurable, attainable, and realistic, as well as time specific.
- Performance Tracking: It becomes a key step that must be taken whenever one starts posting on social media.
- Know Your Competitors: It’s crucial to monitor competitors’ social media engagement. Examining their tactics will help you learn and then apply this knowledge to enhance your own social media presence.
Summarising all the above, social media is an excellent tool that a brand can use to reach a wider audience, engage with its followers, and establish itself. Obtaining the desired results, however, requires a great deal of patience, dedication, motivation, authenticity, and consistency.
