We must have come across the meme related to growing screen size and reducing attention spam right? Yes, it is true that our attention spans for content are getting shorter as we spend more time online. People prefer content to be shared with them in bite-sized ways, simpler to digest, and rapidly grasped while scrolling through social media, as opposed to reading long lines of text. And it is clear what people like is what a digital marketing agency does to attract the target audience.
The latest trend in content marketing agency strategy increasingly depends on snackable content but make sure that well-written, educational blogs with substantial takeaways are still crucial. In today’s age of information overload and hectic work schedules, effective communication is needed for the message to be communicated in the smallest amount of time possible.
Let’s break things down into smaller parts, and understand snackable content and its benefits of creating a snackable content for a digital marketing agency.
What is Snackable Content?
Bite-sized short-form, easily digestible, and visually appealing content is referred to as snackable content. It is mainly created to be viewed on a mobile device and is intended to convey the message as rapidly as possible. It can be images, infographics, memes, gifs and short videos.
There are two types of snackable content: those that stand on their own or those that are part of a larger piece, such as an infographic that comes along with a blog post.
Why Snackable Content is Essential for Digital Marketing Success?
Grab Attention
With less attention spam, bite-sized content can be a wonderful approach to grab your audience’s attention and provide messages and marketing content in a style that is simple for them to digest. As a result, snackable content is a great way to boost its likelihood of being viewed and shared
Effective Communication
Short and interesting content is more likely to be remembered than long and boring content. Therefore, when aiming to make your content more memorable, it is often a better idea to focus on snackable content that is just one key message or point instead of using a longer and more complex video or post.
Sharable
Digital marketing agencies can benefit from shareable content as it is easy to share, and people can consume it through their social media profiles. Additionally, these types of content can be incorporated into social media marketing services, enhancing our reach to the target audience.
Can Be Produced Easily
More frequent posting is possible with snackable content. Businesses can maintain a consistent stream of content because it’s quicker and simpler to produce, which keeps their brand at the forefront of their audience’s minds. This can result in increased engagement and better brand recognition.
Mobile Optimized
We are all aware that we spend most of our time on our mobile phones, and that’s where snackable content comes into play. Snackable content is designed to be mobile-friendly, increasing the likelihood of people enjoying and engaging with it, as well as sharing it with their audiences.
Don’t Miss On This Quick Tip!
To easily create impactful snackable content, a digital marketing agency can repurpose blog posts into various formats and share them on social media. Create infographics or memes from key lessons and distribute them on social media platforms. Remix lengthy content into smaller “snacks” and break videos into shorter segments with important information. Also, distribute content on social media.
